About Us

There's this notion that to regain your health back, you have to make a sacrifice. Whether that's eliminating your favorite food out of your diet or taking medications that gives you side effects, we know there's a better way to take your life back and without trading symptoms. A life where what's good for your body, is also good for your soul. Alive Market was founded in 2017 by a husband and wife team, Josh and Nicole, who wanted to show people who are suffering they didn't need to make a compromise to feel better.

Alive Market is a farm to bottle brand that creates non-psychoactive CBD products to help people live healthier lives. Founded by Nicole and Josh, who moved from New Jersey to San Diego in 2015 to regain their own health back. They were constantly feeling fatigue, inflammation, headaches and negative symptoms because they were overweight and eating a poor diet. Collectively they lost 100 pounds from adopting clean eating habits and a more active and healthy lifestyle. Their goal now is to share their knowledge with others. Not only about how food is the best medicine, but about living a more sustainable lifestyle. Josh and Nicole's mission is to educate and empower everyone on how their evidence-based CBD products can be beneficial for your health, wellness, and overall happiness. 

The Founders, Josh and Nicole 

Written by Nicole:

At a young age my mom was diagnosed with breast cancer. I saw her suffer from the harsh conventional treatments and my mind started to wonder if there are alternative ways to heal the body. As a young child, I didn't have any money or a car. So naturally, I researched "at home remedies" for her symptoms, and then eventually for my own symptoms when I would have a cold. This started my love and passion for natural healing through plants. My mom survived breast cancer and is now very healthy!

When I met Josh, we decided to move across the country to sunny San Diego where my passion for plant based medicine grew even more. We now have so much access to healthy food, holistic supplements and education for natural healing. I soon learned about CBD in 2015 and once I did, I wanted to tell everyone I knew about the healing properties. 

After getting all my friends and family hooked on CBD, I was asked "where should I source it from". Since these products were new and at that time illegal, it was hard to source a clean CBD brand that I could trust. So, Josh and I travelled up California and Oregon to attend cannabis seminars, farm tours, and regenerative farming seminars. This is where we learned all about CBD, from the medicinal uses and how it works in the body to how it is grown using organic practices and the science of the plant. Josh and I have a strong love and passion for this beautiful healing plant and we decided to dedicate our lives to providing a clean source of CBD products for everyone to reap the benefits.

The Journey  

2015 — Under Proposition 215 and S.B. 420, they began a medical cannabis collective. Here, they discovered a love of working with cannabis plants and the development of CBD products. They also found a deep love of meeting, working with, and helping medical patients who sought help from CBD and cannabis. The process led to a revelation for the two who saw the benefits of whole-plant hemp and cannabis products. 

Driven by Quality 

The idea that the entire cannabis plant is usable is not new. But it is very much shaping the medicinal cannabis and CBD market. Josh and Nicole saw this early and recognized that the many different terpenes and cannabinoids not only had unique properties individually but became more powerful together. 

They also saw the differences between hemp produced in poor conditions and hemp grown in healthy soil, which caused them to take the growing process even further. 

Sustainable growing, caring for the soil, and creating an environment that allowed hemp and cannabis to thrive are standards. The reason is never about profit, but about quality and healing. Their love of helping medical clients discover the best properties of CBD is the driving force, and their commitment to quality is 100% their focus. 

2017 — Alive Market 

To realize their dream, they created Alive Market in 2017. Welcome to the world's highest quality farm-to-bottle CBD and essential oil brand. Alive Market brings together all of the knowledge, skill, and caring that Josh and Nicole have for CBD and the people who need it. They focus on quality with no BS and sustainability and organic growing practices that produce the highest quality CBD for their products. Here's more on Alive Market and the incredible products.

Alive Market - About Quality, Sustainable Growing, and Trust 

At Alive Market, we offer a no BS approach to growing and manufacturing quality CBD and essential oil products. We take everything and every part of the entire process into consideration. That means from healthy soil to the packaging; we keep it simple, sustainable, and organic.

What to Expect from Alive Market and Our Products 

We are a professional brand with easy-to-read labels that make sense to everyone and a production approach that focuses on patient needs, quality, certified organic ingredients, and trust. Our products are wholesome without fillers or artificial ingredients. 

From planting seeds to packaging products, our entire production process follows a professional and simple path that mirrors our product development and philosophies for producing the highest quality CBD and aromatherapy products. 

The Three Guiding Principles of Alive Market

The Science of CBD

Your body has a mechanism that heals. For example, when you cut your finger, your body naturally send signals to your brain to start healing your cut so you stop bleeding. In addition, your body can and does produce its version of endocannabinoids. That process occurs in the endocannabinoid system. The endocannabinoid system has receptors throughout the whole body that send signals to your brain to heal and regulate. CBD along with over 100 other phytocannabinoids are "plant based cannabinoids" that interact with the endocannabinoid system to help regulate the body into homeostasis.

Simple Makes You Feel Alive 

We see the entire manufacturing process as a way to improve health. Therefore, we focus on what goes into each product and what does not. Our philosophy is to keep each product pure and simple. You can find that on our labels with an easy-to-understand and shortlist of ingredients. Simple and quality ingredients help you feel alive. That's one thing we love about what we do. 


The bit of poetry is not lost on Nicole or Josh when you create healing products using a healing approach to farming. Sustainability is a cornerstone of Alive Market. It is essential that what Alive Market produces comes from healthy soil, healthy land, and sustainable and regenerative farming methods. Because that is what we achieve, we became a farm-to-bottle CBD oasis. 

Sustainable and regenerative farming is our priority; from there, we focus on growing healthy hemp to produce tremendously high-quality CBD. 

Our farm is off-grid, and our energy is 100% renewable. We use well water and the power of the sun. Our hemp garden is surrounded by native plants that are a rich habitat for wildlife. We've disturbed very little of our ten acres and conditioned the soil through the use of cover crops and organic additives, such as rock dust. Through the practice of regenerative farming, we put more back into the ground than what we removed. Our closed-loop system means the soil environment improves each year without adding chemicals and impurities. Our process keeps the hemp pure and additive-free thanks to the energy we put into composting, mulching, cover cropping, and focusing on living soil. The return on that investment is highly organic and nutrient-rich soil and full of beneficial soil biota (life.)

Alive Market and The Farm 

Josh and Nicole realized that self-sustaining farming was their dream by attending seminars that introduced them to farming practices that care for the earth. That is important to them and part of the contribution that they make to the community they serve. 

At this point, Alive Market was two years old, and they realized that they needed land to bring their vision of quality hemp and CBD to fruition. 

They started with ten acres with fantastic views and not one modern amenity — no home, no power, no well or water, no fence, nothing but an incredible view that inspires. From that, they have created a sustainable oasis through regenerative and organic farming based on sustainable practices. 

The from-the-ground-up method works well for the couple, and today, Alive Market has a steady following of loyal customers who also needed the quality CBD that comes from a plot of land loved and care for right down to the microbes, bugs, bacteria, fungi, and critters that live in the soil.